Poznań Entrepreneurship Days 2019 — programme
Poznań Entrepreneurship Days — 8–12 May 2019
Event venue: MTP, Poznań Congress Center.
- 8 May: Startup Poznań — Is the future here today?
- 9 May: Poznań Biznes Partner.
- 10 May: Sprawny Marketing — I Love Commerce.
- 11–12 May: Influencer Live Poznań.
Organisers
Poznań, Poznań County, Grupa MTP, I Love Commerce / Sprawny Marketing, Influencer Live Poznań.
Partners
IKEA, Google Internetowe Rewolucje, GLIP Multimedia Solutions, Turkusowy Poznań, Wyższa Szkoła Bankowa, WCWI, Konwent Rozwoju, Kobieta w roli głównej.
Media partners
Gazeta Wyborcza, wyborcza.pl Poznań, WTK, epoznan.pl, Radio Złote Przeboje, Sukces po poznańsku, Poznański Prestiż, Poradnik Przedsiębiorcy, Poradnik Pracownika.
Poznań Biznes Partner — 9 May 2019
09:30–10:00 — registration.
Registration is required for all events. Details as given in the source: www.poznan.pl/dniprzedsiebiorczosci.
Main stage
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:00 | Choice architecture: designing an offer so that customers choose the best-value option, rather than simply the cheapest | Michał Lisiecki | Art of Sale |
| 11:00–12:00 | A new approach to organising work in the twenty-first century | Prof. Andrzej Blikle | Turkusowy Poznań |
| 12:00–12:30 | Talent thrives where people feel good: building organisational culture | Magdalena Owsiana | Cognifide |
| 12:30–13:30 | Specialist blogging for business: attracting customers on a small budget | Ola Gościniak | Jestem Interaktywna |
| 13:30–14:30 | The eleventh commandment: do not waste your budget — how to promote your business effectively online | Anna Szajerska | Kobieta w roli głównej |
| 14:30–15:30 | Five marketing challenges of the year | Krzysztof Masłowski | Verseo Timeline |
| 15:30–16:30 | Your company’s online security and presence | Karolina Maj | Google Internetowe Rewolucje |
| 16:30–17:30 | The future of Google Search: how will it change, and how will we change with it? | Paweł Dalecki | Verseo |
| 18:30–21:00 | Konwent Rozwoju #6: UPGRADE?! — five inspirational speakers, development games, networking and innovation | www.kr6.care-er.pl |
Small lecture stage
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:30 | How can the internet bring new customers to your business? | Karolina Maj, Bartek Andrzejewski | Google Internetowe Rewolucje |
| 11:30–12:00 | Emotions sell: their role in decision-making | Dominika Maciejak | Skillpoint |
| 12:00–13:00 | Teal organisations, blue oceans and other business strategies | Krzysztof Masłowski | Verseo Timeline |
| 13:00–14:00 | Motivation 3.0: which employee motivators contribute to your company’s success? | Edyta Jagodzińska-Pawluk | ProUpSolutions |
| 14:00–15:00 | The positive organisation: how to build one in your company | Anna Agata Nowak | 4HR Anna Nowak, Uniwersytet SWPS |
| 15:00–16:30 | Coaching as a way to support business development | Agnieszka Deja, Łukasz Dudziński | ICF / CDV |
| 16:30–17:30 | What do you need? How to approach user research — and what to avoid | Katarzyna Talaga-Korcz | Design Thinking Institute |
| 18:30–21:00 | Kobieta w roli głównej: Values and Design Thinking — foundations for creative, effective business practice; Big picture or detail, alone or together? Different ways to achieve goals | Dr Magdalena Bartczak | Goplana; Edyta Jagodzińska-Pawluk | ProUpSolutions |
Workshop stage 1
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:00 | Show me your LinkedIn profile and I will tell you who you are: building your expert reputation online | Adrianna Nowak | Widoczni |
| 11:00–12:00 | Mistakes to avoid when analysing your activity on Google and Facebook | Paweł Dalecki, Kuba Michalak | Verseo |
| 12:00–13:30 | SEO workshop: get found online and transform your website | Mariusz Bacic and Jarosław Dudek | Sprawny Marketing |
| 13:30–15:00 | Instagram workshop: create your #instacontent like an expert — practical tips you can use immediately | Justyna Mudło | Sprawny Marketing |
| 15:00–18:30 | How to build your own WordPress website easily | Aneta Rutkowska | LH.pl |
Workshop stage 2
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:00 | The positive organisation — your organisation | Anna Agata Nowak | 4HR Anna Nowak, Uniwersytet SWPS |
| 11:00–12:30 | An effective, efficient organisation: tools and practices | Turkusowy Poznań |
| 12:30–15:00 | Empathic communication | Prof. Andrzej Blikle | Turkusowy Poznań |
| 15:00–18:30 | Gra_my w turkus_love — a gamification workshop | Turkusowy Poznań |
Workshop stage 3
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:00 | Customer journey mapping: a Design Thinking workshop | Dominika Maciejak | Skillpoint |
| 11:00–12:30 | A modern marketing department for your company: working with agencies | Anna Zalewska | Widoczni |
| 12:30–13:30 | Elevator pitch: tell your company’s story in 30 seconds and capture a customer’s interest | Michał Lisiecki | Art of Sale |
| 13:30–15:00 | The right time has already passed — all you have is now: why experimenting in business matters, a case study | Agnieszka Gaczkowska | Oplotki.pl |
| 15:00–16:00 | Eight hours of rest: ergonomics for desk-based work | Paulina Roszak | IKEA |
| 16:00–18:30 | Design your company with a business architect | Michał Krzywiak | Architekt Biznesu, Bizumania.pl |
Meetings with WSB practitioners
| Time | Session | Speaker / organisation |
|---|---|---|
| 10:00–11:00 | Motivation as inspiration for shaping a career path | Dorota Nowocień | Wyższa Szkoła Bankowa |
| 11:00–12:00 | Words, words, words: how language influences you and your business | Piotr Kucharski, Agnieszka Indebska | Wyższa Szkoła Bankowa |
| 12:00–13:30 | Vertical stories that measure up: telling stories through video content on social media | Dawid Kaźmierczak | Wyższa Szkoła Bankowa |
| 13:30–14:30 | Increasing sales: how marketing can help a small business | Prof. Jacek Kall | Wyższa Szkoła Bankowa |
| 14:30–15:30 | Law and technology: modern ways of applying law in business | Bartłomiej Majchrzak | Wyższa Szkoła Bankowa |
| 15:30–16:30 | Why a win–lose negotiation strategy is not worthwhile | Maja Błaszak | Wyższa Szkoła Bankowa |
| 16:30–17:30 | The role of leisure time in developing a manager’s entrepreneurial skills: a brain-research perspective | Prof. UAM Dr Hab. Maciej Błaszak | Wyższa Szkoła Bankowa |
